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Ron & Donna Miller - Publishers

The Car Of Your Dreams For Only
One Thousand Dollars

The Essex Six was sold in 1924 at the affordable price of $1,000.

In the market for a new car? In 1924, for just $1,000 (shipping and handling extra,) you could have this Essex Six with a Vibrationless Motor. And balloon tires were standard equipment!

Its smooth performance, vibrationless motor, built on the famous Super-Six principle, long-lasting quality and moderate price make Essex the astounding value of the year. So reads the advertising of that year. They claimed to be shipping 1,800 cars a week.

If $1,000 was a little steep, the Essex Touring car was available for $900.

The Essex was made by the Essex Motor Co. from 1918 to 1922, and then by the Hudson Motor Co. until it closed in 1932.

Its market niche was a small car which would be affordable to the average company. The car featured in this ad had a closed passenger compartment, which was in contrast to the open touring cars, with their canvas tops, which were popular at that time. In fact, Essex is often credited with starting the trend for enclosed cars.

The Essex brand name was discontinued after 1932.

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Identity Plates Affixed To Handles

Umbrella and parasol markers were small plates which served as identification tags. Some were made to be permanently attached to the umbrella, but others were made with elastic bands that enabled the marker to be fastened around the umbrella’s handle. Ladies often preferred markers that were attached with long ribbons with tassels on the end.

The markers were made of silver in a variety of designs - round, oval, oblong or square, and an occasional novelty shape - and decorated with the usual methods used on silver, such as embossing or chasing, in addition to having the owner’s name or initials engraved.

Some parasol and umbrellas markers were also sold to be used on canes, since the handles were often identical.

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Sleds Popular In 19th Century

Early American sleds were all homemade, almost always of wood, with solid wooden runners.

By the middle of the 1800s, however, they began to be mass produced, with a company named Crandalls as one of the foremost manufacturers. Slender cast iron runners appered in place of wooden runners.

Among the brand names children (and their parents) could buy in the stores were the Snow King, the Teaser and the Boston Clipper. The sleds were also available by mail order and some children’s magazines offered sleds as premiums.

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